Health or Hype? Energy Drinks Stand at a Crossroads
By CEO of Celsius (Ghostwritten)
Energy drinks are everywhere, from convenience stores all over the street to the gym bags of our gym-loving friends, they’ve long been a necessity in the lives of many Gen Z and Millennials. Our industry has always thrived on high-energy marketing and the promise of quick fixes. Yet, at the same time, we’ve been blind to the changing consciousness of consumers, who today are becoming more socially conscious and health-conscious. Do those neon cans really provide energy for our bodies, or are they just providing energy for corporate profits? As CEO of Celsius, I’ll be honest and say that the energy drink industry is at a crossroads, and the time to revolutionize the industry is not sometime in the future but right now.
Take a look at the ingredients of traditional energy drinks that people are familiar with: excessive sugar content, artificial ingredients, and ingredient additives that promise to give you a quick burst of energy but with no regard for health. These ingredients can lead to obesity, stress, elevated blood pressure, even diabetes, and a host of other health risks. Yet, some brands still stick to these formulas, completely ignoring the impact on consumer health. Consumers shouldn’t have to endure this, they want to be healthy.
At Celsius, we’re determined to prove a better path because we’re already on it. Our mission is to improve performance without compromise, and we eliminate sugar, artificial preservatives, additives, and flavors. We use stevia to sweeten our products instead of harmful syrups. Additionally, we infuse our drinks with essential vitamins, using ginger root extract as an ingredient, as well as other ingredients such as green tea, guarana seed extract and clean caffeine to provide energy. As CEO of Celsius, I believe energy should always be built on a foundation of health.
“At Celsius, we’ve proven that energy drinks not only prioritize health and ethics, but also provide the resources people need to achieve their goals.” I always tell my team. “Consumers want brands that genuinely care about their health, and we, as an industry leader, should be the model for delivering health-first products to our consumers.” We’ve refined our formulas time and time again to make sure that our drinks can truly deliver results for those who wish to push beyond the limits.
Ultimately, the question is “Health or Hype?” for the entire energy drink industry. We can choose to continue to rely on tons of sugary ingredients and false advertising to cover up real health issues, or we can choose to provide the public with transparency about the ingredients and offer an energy drink that actually comes with benefits. If we can capitalize on this opportunity, we will win the trust of health-conscious consumers. It’s time to take energy drinks from hype to health, one can at a time.
Founded with a mission to inspire healthier lifestyles, CELSIUS stands out against other brands because it’s made with healthier ingredients such as ginger, guarana, green tea and 7 essential vitamins. Our drinks contain no sugar, no aspartame, no high fructose corn syrup, and no artificial colors or flavors. CELSIUS is certified gluten free, kosher, and non-GMO. We’re made with nothing but the best.
*This is a class assignment, not affiliated with the brand itself.